An AI-native creator marketing and UGC management platform for brands. Its multimodal AI “watches” short-form video on TikTok, Instagram, and YouTube—analyzing visuals, audio, transcripts, and comments—to automatically detect brand mentions, including untagged content and Stories that disappear after 24 hours. Brands use it for two things: social listening/insights (what’s working for you and competitors) and end-to-end creator programs (find creators, manage UGC rights, turn top posts into Partnership Ads). Includes Deep Research (AI-generated reports analyzing up to 10,000 posts, with one-click export to Claude/ChatGPT/Gemini) and an MCP server for read-only natural-language queries. Founded 2021 by Paul Benigeri and Geoff Woo; backed by Stripe, Tiger Global, Battery Ventures, Lux Capital, Anti Fund (Jake/Logan Paul, Geoffrey Woo); 1,000+ brands including L’Oréal, DoorDash, Pinterest, Crocs; two of the largest AI labs run creator marketing on it. Pricing is not published—archive.com/pricing is a demo booking form; credit-based plans (Startup 2026, Growth 2026, Enterprise 2026, Agency 2026). Note: Startup plan excludes Magic Fields and Deep Research; Trustpilot 3.2/5 (Average); enterprise-focused, demo required.
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